Damac Properties has recorded US $136mn in sales through its latest home ownership campaign, reflecting continued demand for quality homes in Dubai and the city’s enduring appeal as a place to live, invest and build a future.

The result underscores sustained buyer appetite in Dubai’s residential market, driven by customers seeking long-term ownership, lifestyle led communities and the security of investing in one of the world’s most dynamic real estate destinations.

The robust response also reflects the growing appeal of Dubai among both end-users and investors, as more families and individuals choose the city as a permanent base, the firm said.

Amira Sajwani, MD of Damac Properties said, “Achieving US $136mn in sales is a strong reflection of the continued demand from customers who view Dubai not only as an investment destination, but as a place to build their lives. Home ownership remains one of the most meaningful decisions a family can make, and this campaign resonated because it spoke to that aspiration. The response reinforces Dubai’s long-term appeal, the strength of its residential market and the trust customers place in Damac to deliver homes and communities that support their future.”

To mark the successful conclusion of its ‘Buy a Home, Get a Luxury Car’ campaign, Damac hosted a Nissan car handover ceremony at One Za’abeel, Dubai, bringing together homeowners and their families, brokers and invited guests. The evening celebrated customers who purchased qualifying Damac properties during the campaign and received Nissan vehicles based on the value of their purchase, such as the Nissan Pathfinder SL 4WD, Nissan Patrol SE Platinum City or Nissan Patrol NISMO.

For many families, the evening represented more than the receipt of a car. It was a celebration of home ownership, personal progress and their long-term future in Dubai, the statement concluded.